Facebook told advertisers in a blog post Wednesday it underreported ad performance on iPhones, citing privacy changes Apple made to its iOS operating system
Facebook estimated it underreported web conversions on Apple’s iOS by about 15% in the third quarter, noting there’s a “broad range” for different advertisers
Facebook shares fell about 4% on Monday. Facebook CFO David Wehner warned of the potential effect of the iOS changes on the company’s July earnings call, saying he expected to see a greater impact from the changes in the third quarter. Apple’s update made it so that iPhone and iPad users would have to choose to opt in to being tracked when first launching an app. Specialized tracking helps Facebook and other apps deliver more personalized ads to users.
In the meantime, Facebook recommended several actions advertisers could take to better understand their ad performance. Those include waiting longer to analyze data to allow for delays and considering using additional measurement tools.
Facebook said it’s already working to improve ad performance measurement, including by accelerating investments in reporting gaps ahead of the holiday season
On October 4th-6th this week, our team will be attending ITC Vegas. All the leaders of the insurance industry will gather in Las Vegas to discuss recent insurance trends, enjoy intensive networking, and get exposed to the latest innovations. 😎
ITC Vegas is the world's largest insuretech event - offering unparalleled access to the most comprehensive and global gathering of tech entrepreneurs, investors, and insurance industry incumbents. 😊
We will be waiting for you at the booth #1139. ✌️
If you want to meet our team, please email us firstname.lastname@example.org or contact us via Skype live:.cid.9482e62be8e78223.
Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are the ways to get started
Have Proper Tracking in Place
It’s surprising when you work with high-cost client environments and find they still do not track phone calls generated from PPC campaigns. A feature like call tracking used to seem too complicated for local businesses. It required coding, extra subscription fees, etc. and CPCs were relatively low back in the day, so it didn’t seem worth the hassle.
These days, a simple sign up and a snippet on the website will give a bunch of insight on where those high-dollar leads are coming from. This can help concentrate budget where it’s best spent, and free up funds from flailing campaigns.
Be Careful with Keyword Matching
When it comes to the search terms and how your keywords are matched to them, look at everything. Just checking your broad or modified broad is no longer enough. If you want to force search terms to match to a specific ad group, it takes more work than ever. Google will take a lot of liberties with your matching these days, including substituting terms it thinks are equivalent to the ones you have.
We are excited to meet you very soon at Las Vegas😱 We are going to attend LEADSCON on October 21-22!
At this conference we will have a chance to connect with fellow attendees and enjoy a one-of-a-kind opportunity to network with professionals at different levels! We hope to see you at the booth number 319🤩
Join Marketcall Affiliate team for a live webinar on Monday, Oct. 18th at 1 pm EST discussing the Medicare niche and how to maximize your conversion rate with Facebook traffic🤝
In this webinar, you will learn about the different parts of Medicare Insurance, what they mean, and how to best advertise Marketcall’s Medicare offers to the vast Facebook audience.
Join us on the link below:
On the webinar we will talk about:
- What is Medicare offer
- Ad creatives that work
- Several angles that work in Facebook ads
- Exclusive private affiliate offer in Marketcall
- Tips on increasing ROI in this niche
Free education AND a REWARD? What could be better?! Webinar attendees will receive a special bonus, so please come for a live webinar😊
These 2 days we are at LEADSCON Las Vegas, one of the top performance marketing conferences in the world 😎 We are excited to attend the event and have already met a lot of interesting people from various companies. Today is the last day, so don’t miss the chance of meeting our managers and having a nice chat with us. 😉
This year has been a year of round numbers, and so October 20 was one of our happiest days. In less than 3 months another million calls was made in Marketcall. This time it was the fastest million since the foundation of our affiliate network. The record call was made on 10/20/2021 at 6:02 pm EST by the affiliate running the Flight Booking offer.
We are extremely proud of our work and congratulate all our affiliates. Thank you for working with us and wish you reach 5 million soon!