Introduction to Pay Per Call Why Pay Per Call is a Massive Opportunity


Staff member
Find out why Pay Per Call industry is experiencing massive growth and how you can solve the biggest problems facing Call Centers.

Lesson Transcript

Hey, Pay Per Callers. Let's talk about Why Pay Per Call is a Massive Opportunity.

The Opportunity in Pay Per Call
  • Phone calls have the highest intent
  • When people call they are serious
  • Customers want to buy immediately
  • Businesses are more likely to close new clients
  • Highest ROI for everyone involved
Phone calls have the highest level of intent. There's no question whether or not a consumer is interested in a product or service when they take the time to pick up the phone and call a business. It's a business' favorite type of lead, a live human that wants their product and actually takes the time to call. Not only that, when people pick up the phone and call, they're serious. People don't pick up the phone if they're not actually interested in buying a product or service. It's literally their last resort.

None of us want to pick up the phone and call anybody unless we actually want the product or service. We don't just sit around and randomly make phone calls. We don't even call our friends or family anymore when we want to talk to them. We text them first, we schedule a phone call. We never really just pick up the phone and call. So when a human takes the time to do that, they really are serious about what they're calling about.

When someone calls, they also want to buy immediately. We're trained to buy immediately. When we go onto we want it now, we want it Prime, we want it delivered today, and so when a customer picks up the phone and makes a phone call, they want that product or service and they want it immediately, which means they're highly like to actually buy the product or service. Again, that's why a phone lead has the highest intent and why it's the best type of lead for a business.

Businesses are more likely to close new clients when they pick up the phone and call. Compared to a web lead or an online purchase form or something of that nature, a phone call has a drastically higher conversion rate. In some of these campaigns you're going to see 20, 30, 40, 50, 70% conversion rate when someone picks up the phone to call because they're actually excited about the product or service, they actually want it, and then that makes the business really happy as well.

So phone calls are the highest return on investment type of lead for everybody that's involved in them. That's mean the affiliate, any brokers, the actual buyer of the phone call. Everybody makes the most amount of money when a phone call happens. Take a look at the right here, at the Global Click-To-Call Revenue Through 2020:

Graphic - Global Click-To-Call Revenue Through 2020.png

In 2015 it was just under six billion dollars. You can see it rapidly climbs to 10 in only a few years in 2018, and the velocity of that amount of money that's being made in click to call is increasing, not decreasing because more consumers call when they want something that's important to them, and click-to-call is the easiest way to do it.

They search, they find a company they're interested in, they're on a mobile device, they click to call, it connects them immediately, and everybody's happy. It's very frictionless. It's not like before where they had to go, find the yellow pages, google around for someone's phone number. None of that. Basically, they just search for what they're interested in, they see a call ad on their mobile or they're driven somewhere where there's a phone number. They click the phone number, and they're immediately connected with the company that they're interested in.

Why Phone Calls are a Big Deal
  • Complex purchases
  • Need to converse verbally
  • Big ticket items
  • High value leads
  • High advertising spent
  • Call commerce opportunity
So, why are phone calls a big deal? Well, they're a big deal because most people call when it's a complex purchase or it's really important to them. Buying some more laundry detergent does not require another human. You simply select what you want, you buy it, it's delivered, whatever. It doesn't matter. But if we're talking about something that's really important to you, you're mortgage, your car insurance or any type of insurance for that matter, or something that you need immediately like towing or you have a leak in your house and your kitchen is flooded or there's a problem in your life, that's when you pick up the phone and call, when you want something immediate.

Either something very complex or something very immediate that you need, but either way it is super important to the caller. They need to talk to someone verbally to solve their problem, or they have questions about their problem, or they can't actually get an answer on the internet because there's a lot more information that goes into what they need like a mortgage, for example. They've got to have their credit score pulled, they've got to get a bunch of documentation in order, they need to know what that documentation is, and so they have to have a conversation with somebody.

Now when you're talking about a phone lead, you're also typically talking about something that is a big ticket item that's very expensive because businesses would not survive if they took a phone call for fidget spinners. It just wouldn't work. You can't pay the human, give them a place to work, all the taxes and insurance, all the management, the oversight, the technology, the software, the setup, all that stuff that's required to open a call center if they were selling fidget spinners over the phone. It just wouldn't work. You can't spend 22 minutes on the phone advising someone on a two dollar purchase. The metrics just don't work out.

Where calls really shine is on big ticket items, like a mortgage, for example. We just talked about it. That could be hundreds of thousands or millions of dollars involved in that purchase, so it's a very big ticket item. When you go to buy a new car, you'll call the sales guy at the auto dealership to find out if they have the car you're looking for in inventory so you can schedule a test drive to talk about financing options. These are big ticket items, which means that they're super high value leads.

When you're selling a big ticket item, every single lead you get or need to get is going to be high value. That means for everyone involved, they're making a lot of money. Those are the affiliates. They get paid a lot per phone call because they're high value. Any brokers or networks in the middle, they can make a really big margin because these are high value leads, and then the buyer of the leads doesn't mind that they're paying a lot of money for the leads because they're high-value products and services that they're offering.

High advertising spend means that you're driving the biggest industries in the world with Pay Per Call. Like I said, no fidget spinners. You're talking about multi-billion and trillion dollar industries that are using Pay Per Call, and not just a couple of them, all of them, because all of them sell those big ticket items that require high value leads, which means they're spending a huge amount of money on advertising, and that's why it creates this really big call, commerce, opportunity, and that's why fundamentally Pay Per Call is a super exciting thing, especially when there's a lot more noise out there right now.

Graphic - Call Complexity Cycle.png

There's a lot more lead generation, a lot of advertising everywhere you look. That's why an actual phone call with a human on it that wants to buy is literally the highest value that you can possibly have if you're a business that wants a new customer, and that is not changing any time soon. In fact, those calls are going to be worth more money as there's more advertising and clutter all over the place.

Built for Sustainability and Longevity
  • The biggest businesses want more calls
  • Brands have huge sunk investment cost
  • Campaigns will not disappear
  • Humans are required to take calls
  • Capacity is your moat
Now, my favorite thing about Pay Per Call as opposed to any other type of affiliate marketing is the fact that it's built for sustainability and longevity. The biggest businesses in the world want more phone calls. What does that mean for you as even an affiliate that may just want to drive a few calls a day or just wants to get started in the space?

What it means is it's not going anywhere. We're not talking about some random advertiser that created an affiliate campaign that may be here in a couple days or not. We're talking about the biggest industries in the world that want phone calls, and they're not going to disappear overnight. They're not going anywhere, okay? These brands have huge sunk investment costs. They spend billions or even tens of billions or hundreds of billions of dollars to build their infrastructure, their sales process, their business, and all that stuff.

Graphic - Five Categories that Value Phone Leads.png

So it's just simply not going anywhere, which means if you invest your time into Pay Per Call versus other type of affiliate campaigns or other type of online marketing campaigns, when you finally are able to build something of value, it's going to be sustainable. I've seen Pay Per Call campaigns that last for years and don't even change. They're just there because for it to go away, all those people lose their jobs, there's call centers involved, there's literally thousands of people involved in all these different verticals that work at every step of the way.

This isn't a simple E-commerce product, and so it's just not going anywhere. When campaigns don't disappear, you can build businesses of value. You can even sell those businesses in the future, which is very different than an affiliate marketing campaign, okay? An affiliate marketing campaign, if you make it work, you're lucky if it lasts a little while before you have to go find another one. You're most certainly not building a business that you can sell, but in Pay Per Call it's entirely different.

You build a business that generates a lot of phone calls, and you work with a lot of these big buyers. Now you have a business that can be acquired, and that's exciting because you can become very, very rich if you have a business that can be acquired. As an affiliate that likelihood that you're getting acquired is very, very low, and I've seen plenty of affiliates that make a bunch of money upfront, they're draped in Gucci, and then three months later, they're back working at their hourly wage job because their campaign disappeared or something changed and their business is gone. That type of thing does not happen in Pay Per Call, and that's why I like it a lot more.

Another thing here is that humans are actually required to take calls. In e-commerce, it doesn't matter. Do you want more traffic? Send more traffic. But in this case, with Pay Per Call, you need someone to answer the phone and pick up ... Pick up the phone, answer it, and then actually sell the consumer something. That means that these types of businesses, they may scale slower, but they're, again, far more sustainable because capacity is your mote. What I mean by that is the human capacity is your mote.

If you have a Pay Per Call buyer and you're filling their entire call center with calls, it's not like they need to go out and find 30 other people to fill that capacity because it's already full. What they have to do is go get more humans first. That builds a competitive advantage of a mote around your business, and it's not really that easy to shift around Pay Per Call businesses like it is an affiliate business. So if you have a background in affiliate marketing or digital marketing, Pay Per Call is how you can build a really high-value, sellable business in a space that has sustainability and longevity.

Phone Calls Deliver Serious Value
  • Almost every business takes calls
  • Endless opportunities to create buyers
  • Hundreds of verticals need Pay Per Call
Now, again, almost every business takes calls, all right? There is an endless opportunity to create buyers and your own networks of buyers in these spaces, and when you do that, you actually create something that has enterprise value, okay? Enterprise value means that someone may want to acquire that business.

Any business you're working on, even if it's work from home, should have some type of enterprise value. Otherwise, you're not building a business. You're just creating some cash for yourself. That's typically what affiliate marketing is, and most people aren't able to do it, and they surely aren't selling their affiliate businesses for the most part, okay? But in this case, you can create unlimited buyer networks and create something of value, which is really exciting, and then there's hundreds of verticals that need phone calls, and in those verticals there's thousands of sub-segments that need phone calls, and most of them are not being tapped right now.

I'm serious. Most of them are not. Pay Per Call is essentially 10, 15 years behind all the other types of online advertising because it requires technology to make it work, and that technology just simply didn't exist back then. You are on the forefront of a new type of industry that has unlimited opportunity simply because enough people haven't come in to set it all up yet.

In this program, we're going to teach you how to set the whole thing up from start to finish so that you can come in and find your niche, build a Pay Per Call business, a network of buyers, create something of enterprise value, and build an actual real business, none of this affiliate marketing bullshit, okay? The best thing about this, and I'm repeating myself here, is callers are typically ready to purchase, and so you generate that phone call, businesses are super happy when they get those phone calls because they easily convert into sales, and that makes it a pretty frictionless process for you, especially if you use technology to do it.

Let's take a look at some of these average conversion values over phone calls:

Graphic - Mean Transaction Values When Calls Happen.png

A restaurant, when they get a phone call, is going to make 33 dollars. That's at the low end of the spectrum, but it still can be super valuable if you know how to do it. Retail, they're going to make about 119 dollars on a phone call when they get one. Local services, these are like plumbers, towing, home services, that type of stuff, 170 dollars when they receive a phone call from somebody.

Now tech, they're talking about software and services to businesses, that type of thing, 265 dollars when they receive a phone call on average. Travel, travel industry, talking about a multi-trillion dollar industry. All the hotels, rental cars, airlines, tour groups, everything, globally, 320 dollars when they receive a phone call. Finance, this can be all sorts of anything. Mortgages, debt consolidation, consumer credit cards. You name it. Anything to do with money, they're making 416 dollars on every phone call that comes to them. That's ridiculous, right?

Then auto. That could mean auto insurance, auto purchasing, dealership calls, repair calls, anything relating to an automobile, we're talking almost 1,200 dollars in revenue for every single phone call they're receiving. You can see here that phone calls are extremely high value across a myriad of industries, and every single industry that's not listed here as well takes phone calls. They're somewhere along this value chain, and that's why there's a huge opportunity in it. Okay?

Pay Per Call and Call Centers
  • Call center industry has consistently grown over the past decade
  • Between 2010 and 2015 US call center industry grew 34.5% (Source)
  • 15.8 Million call center Agents globally (Source)
  • Hundreds of thousands of call center jobs were created in 2018 (Source)
  • Total global spending on call centers in 2015 was $310 billion (Source)
  • Industry spending is expected to reach more than $407 billion by 2022 (Source)
  • Call centers spend an estimated $68 billion every year on advertising to drive inbound telephone calls in the US, resulting in over $1 trillion in commerce. (Source)
What's under the hood? How could this be such a huge opportunity and it's not really being capitalized on in the best way that it can? All right, so first and foremost, it's newer, it required technology to get there, to do it, and so we're on the forefront of it, but more importantly, what's under the hood is call centers. It requires humans to take a phone call, if you're going to work in Pay Per Call, and that typically requires a call center.

Let's talk about the call center industry for a second and what's happened in the call center industry over the last 10 to 15 years. The call center industry has consistently grown over the past decade, everywhere, globally. Even in the United States with all the offshoring, onshore call centers of the United States have been growing like weeds. The fastest call center market that's growing globally right now is actually the United States, which is super exciting. That's because businesses in the United States need more call centers to take phone calls because they're discovered that, well, inbound phone calls are the most valuable to their business.

Between 2010 and 2015, the call center industry in the United States grew 34.5%, which is huge. There are 15.8 million call center agents that work globally every single day. That's a huge amount of people that are sitting around to answer phone calls. Literally tens of millions of people put their headsets on and take phone calls every single day. Hundreds of thousands of new call center jobs were created in 2018. We added hundreds of thousands of new agents all around the world in a single year in 2018 because demand for call center agents is going up, which means that demand for phone sales is going up.

The total global spending on call center operations in 2015 was 310 billion dollars, and the industry is expecting to reach more than 407 billion operating call centers by 2022. There is a major amount of investment all around the world going into expanding the call center space, and all these people that are getting in these seats to take these phone calls, they need more phone calls, and that's what the opportunity of Pay Per Call is.

Now, call centers spend an estimated 68 billion dollars every year on advertising to drive inbound telephone calls in the United States alone, and that results in over one trillion dollars in actual commerce. So that may seem crazy, but the call space is significantly bigger than all affiliate marketing combined, and the Pay Per Call space is not that big yet because there are not enough people in it to set up what needs to be set up and operate businesses to get their piece of the action. That's why we spent millions of dollars building Ringba, and that's why I'm spending my time talking to you right now because this is the biggest opportunity in online advertising that I have ever seen, and I have been doing this since I was a little kid in my parents' basement over 15 years ago.

Problems Facing the Call Center Industry
  • Running at peak efficiency is nearly impossible due to unpredictable call flow and labor management (Source)
  • Agents spend 25% of their time sitting idle (Source)
  • Call center agent attrition rates average 30-45% (Source)
  • It costs over $6,400 to replace an agent that makes $12 / hour (Source)
The best part about call centers and why, there's a huge amount of opportunity around this. It's not only financial, okay? It's because call centers are filled with problems. They're essentially a giant Rube Goldberg machine, like this image right here. All right? You name it, whatever happens in a call center, it's a problem. You get a ton of people in there with a ton of different personalities that are not necessarily high wage workers, in fact, for the most part they're low wage workers, they just have nothing but issues.

That means that you can use Pay Per Call in technology to help call centers solve a lot of these issues and help them grow their businesses, and any time you can help someone else grow their business, you make a lot of money in the process. In fact, honestly, that's what I'm doing right now. I am hoping that I can find thousands of people to come into this space, help me build it, make a ton of money in the process, and then trust me with their call flow with Ringba, so I can do exactly what I just told you you should do, okay?

Running at peak efficiency in a call center is nearly impossible, especially in sales. What peak efficiency means is that you have 100% of your salespeople on the phone selling at 100% of the time. It's nearly impossible. The best operators I've seen, they get up into the 90s for percent-wise, but they never get to 100%. That's because call flow is unpredictable. Humans have to pick up the phone and dial when they're interested. Not when the call center want calls, but when they're interested, and so call flow is entirely unpredictable.

We can iron out that unpredictability with technology to create a sustainable business model for call centers and that's how we're going to make our money in this space, okay? Call centers also have unpredictable labor management. You may have a schedule filled with people, but when you have 100 people in your call center, someone's going to be sick, someone's not going to show up, someone's going to quit, someone's going to do something, and you have unpredictable labor.

Trying to match unpredictable call flow with unpredictable labor management gets you this picture on the right. It's just not something that's easy, and it's something that we may never master as humans fully, especially in smaller operations. As operations get bigger, it's easier to match these things up just by sheer scale, but smaller sales call centers, which usually range from 15 to 100 seats have a much harder time doing it than operations that have thousands of seats.

Now another thing you need to know is that globally call center agents spend 25% of their time sitting idle. That means right now there are calls that are getting dropped because some call centers have too many phone calls, and then there's another call center that sells the exact same thing as them that has 25% of their agents sitting around doing nothing because they don't have calls.

Even more unpredictable than one call center trying to manage their call flow, if you think about the entire industry as a whole, 25% of their agents are sitting idle at any given time, and that creates an absolutely huge opportunity for us to generate a ton of phone calls and fill that available capacity because the call centers have to have the capacity based on how it works, and if they're not filling it, it's just cost for them.

They'll be super happy if someone comes along and is like, "Hey, man. Can I sell you phone calls so that you can sell more of your products and services?" All right? It's not even a tough sell. It's not even really a sell. It's like, "Hey, man. You've got 25% of your capacity available. Would you like to buy some phone calls for me, risk-free, no money down so that you can fill that extra capacity and make more money?" Obviously, the answer to that is yes. Okay?

Another problem with call centers is sales call centers typically do a lot of outbound calls. That's the worst. That's why call centers have a age and attrition rates of, on average, 30 to 45%, which means that they're just losing a ton of agents at all times. Call centers are essentially employee revolving doors for a whole slew of reasons, all right? It costs over 64 hundred dollars on average to replace and agent that makes 12 dollars an hour. That may sound ridiculous, but that's based on all sorts of research that people smarter than me did, okay?

Sixty-four hundred dollars an agent to replace them? How is that possible? Here's how it's possible. You've got to recruit them, so you've got to pay for job ads, you've got to have an HR department, you've got to interview however many people to find the ones that you actually want to work with, then you have to train them, which typically takes a couple weeks.

So you're paying them while they go through the training process, and then you get them on the phone, and maybe they're not good at first, and so they burn a bunch of really expensive phone calls, which is lost revenue, and then the list goes on and on and on. But it is extremely expensive to replace someone in a sales call center, and a lot of that has to do with keeping them happy, and a lot of the time they do outbound, which really frustrates them. Let's talk about that.

Pay Per Call vs Outbound Dialing for Dollars
  • Outbound burns out agents
  • Cold calling is not an efficient process
  • Highly skilled sales people suffer with outbound
  • Inbound calls have less risk than leads
  • Inbound calls have no TCPA requirements
  • Predictable cost per acquisition at scale
  • Inbound calls don’t suffer from list burnout
What's the difference between Pay Per Call versus Outbound Dialing for Dollars? Now, in a call center that's doing sales, they're dialing out to consumers that don't want their phone call, don't want to hear from them, aren't expecting it, and generally aren't that happy to receive the phone call. Outbound sales burns out agents.

Cold calling is not an efficient process. If you get a great sales agent that kills it on outbound, you're not going to keep them forever because sooner or later he's going to get sick of it. It is an excruciating process. It's not a whole lot of fun, and that's why call centers lose so many agents in sales environments.

Now, highly skilled salespeople, the ones that are really good at what they do, it's even worse for them because they should be closing a qualified customer lead and upselling them and doing nothing but generating revenue for the company, but instead, when they're dialing for dollars, it just kills their morale, and it makes them unhappy.

Now what's the difference with Pay Per Call? Well, first and foremost, Pay Per Call is 100% inbound. An inbound call means that the person on the call is actually interested in the product or service. They're like, "Oh, that looks interesting. I'm going to call now and talk to them about it." An inbound call has a lot less risk than buying leads for losing your sales agents, and then those highly skilled sales people actually like talking to an inbound call.

Selling someone that is actually interested in your product or service is not a chore. It's actually enjoyable as a salesperson. If you have to try and figure out whether the person will even speak to you or you get yelled at all day, your morale drops significantly. That's why Pay Per Call is exciting to call centers, and if you talk to a call center owner that's doing 100% outbound right now and show them what Pay Per Call will do for their business, again, it's not even a sale.

It's like, "Hey man, what if we drove all the calls you could handle into your call center so you didn't have to all this dialing?" You costs go down, you keep your agents for much longer, they sell people who actually want your product and service. It's a no brainer. It's not a sales. It's not even a sale.

Inbound calls also have absolutely no TCPA requirements. One of the big issues in a sales call center when you're dialing outbound for dollars is if you buy some data that has a bunch of complainers in it or people on the do not call list or people that get upset. There's hours of operation requirements with outbound dialing. You can't do it after specific hours of the day, you can't do it on specific days of the week, but with inbound phone call, when someone actually calls you, it doesn't matter. You can run 24/7, 365, no one can complain. If someone on the do not call list picks up their phone and calls you, you have zero liability, so there's nothing to worry about. That's a really exciting thing for a call center owner.

There's also a predictable cost per acquisition at scale. Now, if you buy a bunch of a data and you're dialing for dollars, you have no idea if that data is going to yield a cost of acquisition of a customer that makes you a profit, and that's a scary thing as a business owner. You're like, "Oh crap. I've got to spend all this money on data, all this money on agents, and if I dial this data and I don't sell anything, I just lose money."

Well, Pay Per Call is extremely predictable for the buyers of calls, whether they're a local dentist's office or they're a giant, massive, multinational call center operation. There's literally no difference in predictability. If you're selling a call for 10 bucks, you know you're paying 10 bucks a call. It's that simple, and if you know you close at a 25% rate, your cost of acquisition is 40 dollars, and that's just the end of it, and so it makes running a call center or an operation extremely stress-free and easy as opposed to outbound.

That's why it is not complicated to find people who want inbound phone calls, okay? Inbound phone calls do not suffer from list burnout. They're just always there, and everyone's happy to take them, and so it just makes everyone's lives easier, and that's why it's exciting.

Pay Per Call vs. CPA Affiliate Marketing
  • More sustainable - People can’t just copy
  • Campaigns aren’t based on tricks
  • Technology is absolutely required
  • Humans have to be available to take the calls
  • Higher quality industries operate with calls
  • More money in phone call
Let's talk about Pay Per Call versus CPA affiliated marketing. Maybe you're an affiliate marketer. Maybe you work with a bunch of affiliate networks, you're driving a bunch of campaigns right now, and you want to take a look at Pay Per Call and why you should be doing it. Well, first and foremost, it's more sustainable, okay? It's significantly more sustainable. It will always be more sustainable, and people cannot just copy your campaigns.

In affiliate marketing, people see your landing page, your ad, they just copy it. Use the same advertiser, a different one you do, rip off your campaign, and then make some money with it. So in affiliate marketing, if you make a really good campaign and it's a giant winner, chances are it'll be ripped off immediately, and in two or three months from now, you'll be looking for new campaigns, new angles, you've got to completely reinvent your business, and that is why you cannot sell an affiliate marketing business, because they disappear in a period of weeks or months when more competition comes into the space.

Pay Per Call is not like that because humans have to be available to take the calls. All right? Now Pay Per Call campaigns are also not based on tricks. You're not cloaking ad networks, you're not doing a bunch of shady stuff to try to make your campaigns work. That's not how this works. With Pay Per Call, you need people that are actually interested in the products and services.

Thankfully, the products and services are also things that people actually need, and so selling them these things isn't that complicated, and you don't have to do a lot of trickery to do it. You're never going to get kicked off of an ad network. You're never going to have a Facebook compliance issue. You're not going to have problems, and so you're not going to be spending your time solving campaign problems to try and keep your campaigns alive or dealing with competitors that are ripping off all your campaigns. You can actually focus on building a real business, and anyone that has affiliate experience has a leg up in this business, and so you really should start taking a look at it.

Now, at the same time, it's more complicated to get started. You're actually going to have to do a bunch of work, but if you're willing to do some work, put your head down, learn a new industry and focus on it, you can build a real business that you might one day be able to sell for a hell of a lot of money. To me, that's a lot more exciting than worrying about if some guy is going to steal my landing pages or if I'm going to have to come up with a new campaign next week.

Now, the difference, too, is technology is absolutely required in Pay Per Call. You have no choice. If you do not use technology like Ringba, you aren't going to be successful. There are people who do and maybe make a little bit of a money, but you are not going to be able to build a real business that's scalable without the technology. If your goal is to just work a couple hours a week or some laptop lifestyle bullshit, you may be able to make that happen, but we all know that typically that doesn't happen.

In this space, you're going to have to do some work, and you're going to have to use technology to be successful, but what you get in the end is something extremely rewarding that has value, and that's what you should be trying to build, okay? Why? Because humans have to be available to take the calls. That means you have competitive advantage, you have to actually work with people, and you have to build buyer networks to take your phone calls. It's not complicated to do this, but once you've set it up, other people can't just come and take it.

Those that really want to build a business in Pay Per Call that are coming from affiliate need to think about it like, "Oh, I'm going to kind of become my own advertiser. I'm going to build my own offers for other people, and then other people are going to work for me instead of me making some other advertiser rich. Okay?

Now, higher quality industries operate with calls versus normal affiliate CPA, guaranteed. I mean, you're talking about the biggest industries in the world and the biggest brands in the world all need more phone calls. You're going to be dealing with higher quality people with deeper pockets and bigger budgets and more legit industries. That, to me, is just exciting, and what you learn throughout that process is going to be invaluable to you no matter what industry you go work in, and there's more money in phone calls. That's it. There's just more money in phone calls.

Networks and affiliate, they make 10, sometimes four percent margin if they're doing something like nutra campaigns. Maybe they get 20%, 30%, 40% margin. Well, let me tell you something. Pay Per Call networks can easily make 35% margin on average. I know some that are making 100, 200, 300, 500% margin on a phone call. Think about that for a minute. Wouldn't you rather be in a space that has massive margin and opportunities than in one where people are fighting over pennies because it's a mature space?

Come pioneer some Pay Per Call with me. I'm going to teach you how to do the whole thing from start to finish. Go through the whole course. I'll show you everything I've learned while spending millions of dollars building the most sophisticated technology in the industry. Come in and build a business with me. Build something real that can support your family for years to come, and that's why this opportunity is massive and super exciting. Okay?

The Pay Per Call Opportunity is Now
  • Call center industry is rapidly growing
  • Fragmented industries create large opportunities
  • Inbound calls have significantly lower agent attrition rates
  • Inbound calls have significantly higher conversion rates
  • Pay Per Call campaigns are long-term and sustainable
  • Human capacity creates a “moat” that protects your business
  • Industry is still fresh and new with lots of first mover advantage
  • Suggest Reading: BIA/Kelsey Call Commerce: A $1 Trillion Engine
In summary, the call center industry is rapidly growing at a breakneck pace. It's fragmented, so there's thousands of call centers all over the place that are run by different people, and messy, and messy means opportunity. Inbound calls have significantly lower agent attrition rates than outbound, so it's not a problem. If you can find some outbound call centers to convert them on inbound, and then you have your own offer, essentially. You are the advertiser.

Inbound calls have a significantly higher conversion rate than outbound. So call centers and businesses everywhere, whether it's a dentist's office or a multinational call center operation, loves an inbound phone call. I don't mean they like it. They love it. It's so much better than the alternative that it's the gold standard.

Human capacity creates a moat around your business, and that protects it. All right? If you're able to fill capacity in a call center, they don't need more affiliates, no one can steal your campaigns, you own it. That's exciting. That's why Pay Per Call campaigns are longer term and more sustainable. Okay? Even better, the industry is fresh. Pay Per Call is where display and affiliate was 15 years ago.

So it's fresh, there's a ton of opportunity in it, and you can come get yourself some first mover advantage instead of picking the carcass like a vulture as an affiliate somewhere else. If you're willing to learn it, the opportunity is there, and I guarantee you that some people are going to see this, probably millions of people, and some of them are going to show up and make tens of millions of dollars in this space because they're going to take the time to learn it.

If you don't want to take my word for it, that's fine. Go read BIA/Kelsey's report on it. Their 'Industry Watch on Call Commerce' from 2016 is incredible. It tells you all about the space and how much opportunity is in it, and if you don't know who they are, they're one of the most respected consulting firms on Earth, and so if you're not sure after what I just said, that Pay Per Call is a massive opportunity, go read that entire document, and if you disagree with me, shoot me an email. I'd loved to debate it with you, but this is a massive opportunity, and people are going to make millions, tens, or hundreds of millions of dollars in this space as it matures over the next few years, and I hope it's you.


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