These are some of the links we've collected on the current state of Performance Marketing and Media Buying.
- Accenture - The Future of Advertising, 2017
- AdRoll - State of Performance Marketing, 2017
- ANA - The State of Programmatic Media Buying, 2017 (PDF)
- Business2Community - The State of B2B Lead Generation, 2018
- Forrester - The Future Of OmniChannel Media Buying Is Programmatic, 2016
- IAB - Programmatic Advertising and The B2B Marketer, 2015
- IAB - The Why and How of Programmatic, 2014
- London Research / TRUTH - The State of Programmatic Advertising, 2018
- Unbounce Conversion Benchmark Report, 2017 (PDF)