Call Marketing Statistics
Industry Research
Additional Links
- “169 billion mobile calls to businesses by 2020.” (Source)
- “80% of internet users own a smartphone” (Source)
- “Two-thirds of Americans own a smartphone” - (Source)
- “$1 trillion in US consumer spending is influenced by click-to-call.” (Source)
- “Inbound phone calls convert to revenue 10-15x more than web leads.” (Source)
- “93% of people who use mobile to research go on to complete a purchase of a product or service” (Source)
- “70% of mobile searchers use click to call. 61% of mobile searchers state that click to call is most important. 31% of consumers frequently call a business specifically looking to make a transaction” (Source)
- “73% of mobile searches trigger additional action and conversions. 28% of mobile searches result in conversions. 40% of mobile searches have local intent” (Source)
Industry Research
- BIA/Kelsey - Phone Calls Are The New Click, 2014
- BIA/Kelsey - Phone Calls: The Ad Currency of the Smartphone Era, 2014 - (PDF Version)
- BIA/Kelsey - Phone Calls Are the New Click: The True SMB Marketing Opportunity, 2015 - (PDF Verison)
- BIA/Kelsey - Call Commerce: A $1 Trillion Economic Engine, 2016
- Google - Click to Call Research Studies, 2013
- Google / Forrester - Moments That Matter Research Study, 2015
- Google / Nielsen - Mobile Path to Purchase: Five Key Findings, 2013
- Google / Nielsen - Mobile Search Moments Study, 2015
- PEW Research - Evolution of Technology, 2017
- PEW Research - Mobile Fact Sheet, 2018
- comScore - Global Mobile Report, 2017
Additional Links
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