State of the Mobile Marketing Industry


Staff member
Call Marketing Statistics
  • “169 billion mobile calls to businesses by 2020.” (Source)
  • “80% of internet users own a smartphone” (Source)
  • “Two-thirds of Americans own a smartphone” - (Source)
  • “$1 trillion in US consumer spending is influenced by click-to-call.” (Source)
  • “Inbound phone calls convert to revenue 10-15x more than web leads.” (Source)
  • “93% of people who use mobile to research go on to complete a purchase of a product or service” (Source)
  • “70% of mobile searchers use click to call. 61% of mobile searchers state that click to call is most important. 31% of consumers frequently call a business specifically looking to make a transaction” (Source)
  • “73% of mobile searches trigger additional action and conversions. 28% of mobile searches result in conversions. 40% of mobile searches have local intent” (Source)

Industry Research

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