Not sure if anyone saw this, but the Affiliate Marketing Show had a recent episode where they went into the future of pay per call. Things are changing, but it's interesting to hear some expert opinions.
Episode 19 - The Future of Pay Per Call, Lead Generation, Content Locking (Featuring Vik Vallo - CEO of New Money International)
https://podcasts.apple.com/us/podca...ay-per-call-lead/id1660398515?i=1000610223625
Episode 19 - The Future of Pay Per Call, Lead Generation, Content Locking (Featuring Vik Vallo - CEO of New Money International)